A Framework for Assessing Investor Behavior and Technology Adoption in Cryptocurrency Investments

Purpose: The objective of this research is to determine the extent to which investors' behavior, particularly in accordance with consumer knowledge, perceived benefits, convenience of use, and innovation, can impact the decision to invest in cryptocurrency in 2023. Design/methodology/approach: This study uses an explanatory method, focusing on active cryptocurrency investors in Jakarta. Of the 321 surveyed, 114 respondents met the eligibility criteria based on the Machin and Campbell formula. Quota sampling was employed, and the analysis utilized the Technology Acceptance Model (TAM) approach. Findings: Investors' preferences and perceptions of ease of use, rewards, and understanding of cryptocurrencies significantly impact investors' decisions to adopt cryptocurrencies. Another finding is that respondents agreed that perceived benefits do not affect ease of use. This causes respondents' thinking about investment to stagnate because they believe every investment they make must be easy to use and provide benefits. Research limitations/implications: The study's shortcomings are the comparatively small sample size and the fact that the respondents whose data was collected were just bitcoin investors. We only consider psychological and microeconomic aspects when analyzing the impact of investing decision-making. To acquire thorough data, researchers anticipate that future research will broaden the study's scope and incorporate other variables. Originality/value: Capable of serving as a benchmark for assessing cryptocurrency use and serving as an alternative investment vehicle for Indonesians. It can give information to those who wish to invest in cryptocurrencies so they at least know what the risks are and how much the coin can increase or fall, preventing the recent wave of widespread fraud in society.