Based on the Cross-Fertilisation of Visual Communication Design and Brand Planning in the Context of the New Liberal Arts

In contemporary society, the construction of new engineering disciplines has achieved a relatively mature stage of development. However, liberal arts, as a traditional academic category, lack innovation, leading to a crisis in their already slow development. The construction of new liberal arts is an inevitable trend in societal progress. However, the development of new liberal arts must be grounded in the established traditional liberal arts system while integrating modern natural sciences, social sciences, and cognitive sciences to create a new developmental path. Visual communication design, as a relatively established discipline within the field of art and design, inherently involves interdisciplinary characteristics. Nevertheless, as an established discipline, it faces challenges of insufficient integration and limited development. Therefore, this paper explores the interdisciplinary integration between visual communication design and brand planning by leveraging the experiences of brand planning in the contemporary commercial society and addressing the needs of social practice development.