Synergy, Hidden Dangers and Innovation: A Study of New Paths for the Cultural Reproduction of Shanxi Film and Television in the Context of Generative Artificial Intelligence

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The iterative advancement of generative artificial intelligence has a significant influence on the cultural reproduction of film and television. While the film and television industry is undergoing a process of multi-dimensional empowerment, it is also confronted with a series of unprecedented challenges. Shaanxi Film and Television has been a pivotal contributor to the advancement of film and television in China. The conjunction of generative artificial intelligence with this field has given rise to a number of hitherto unanticipated risks, including the homogenization of creativity, the emergence of copyright disputes, and a potential loss of value. This paper presents an in-depth analysis of the current state of cultural reproduction in Shaanxi film and television. It discusses the positive role of human-machine collaboration in the collaborative creation of script content, the improvement of audio-visual simulation levels, and the popularization of technology in the cultural reproduction of Shaanxi film and television. The proposal is to adhere to the concept of “creator-led, technology-participating,” to create an innovative environment for human-machine collaboration, to formulate standardized script generation copyright norms, and ultimately to realize a new path for cultural reproduction of Shaanxi film and television that aligns the value of human-machine collaboration. In order to achieve comprehensive empowerment of Shaanxi film and television culture through generative artificial intelligence technology and to promote the healthy development of the film and television industry, it is hoped that the technology can be further improved and the inheritance can be further expanded.