Research on the Integrated Development of Ice and Snow Tourism in Jilin Province Empowered by Digital Economy

The rapid development of the digital economy has given rise to new forms and modes of ice and snow tourism industry in Jilin Province. This paper discusses how the digital economy empowers the development of the ice and snow tourism industry in Jilin Province and promotes the formation of new industries and modes of ice and snow tourism through the construction of highquality IP, the transformation of consumable tourism products, the application of artificial intelligence and virtual reality technology, and the promotion of multi-region synergistic development. The digital economy not only improves the service quality and visitor experience of ice and snow tourism, but also promotes the optimization and upgrading of the industrial chain, providing a strong impetus for the sustainable development of the ice and snow tourism industry in Jilin Province. At the same time, it also points out the challenges that may be faced in the process of promoting the integration and development of digital economy and ice and snow tourism and puts forward corresponding countermeasures and suggestions.