Research on the Communication of Symbols Coding in Chinese Costume Dramas in Japan and Korea

中国古装剧日本、韩国传播符号编码交流研究

[Background] In recent years, Chinese costume dramas have played a certain role in the dissemination of Japan and South Korea, and a number of costume dramas have performed well in both creation and market, so as to have a part of the audience base in the two countries. [Objective] It provides practical and valuable reference and guidance for the international communication strategy of Chinese costume dramas. [Method] Through data statistics, the production of Chinese costume dramas and the dissemination of the two countries are mastered; Obtain the specific codec information and effects of Chinese costume dramas through various Internet platforms such as social platforms commonly used by netizens of the two countries; Theoretical analysis of the formation of the reasons to draw a conclusion to promote the further creation of Chinese costume drama, the promotion of the effect of communication. [Results] The corresponding data are obtained and problems are found in the process of comparison. Combining with the theoretical basis, the problem is analyzed rationally and the solution is obtained. [Conclusion]At present, Japan and South Korea's acceptance of Chinese costume dramas is OK, but compared with other countries and their own works, there is still room for improvement, which undoubtedly puts forward higher requirements for the production quality of Chinese costume dramas, the dexterity of symbol coding, the integrity of marketing strategies and other dimensions.

【背景】近年来，中国古装剧在日、韩两国传播起到一定影响，多部古装剧在创作、市场双方面表现优异，以在两国拥有部分受众基础。 【目的】为中国古装剧的国际化传播策略提供极具实用性与参考价值的借鉴与指引。 【方法】通过数据统计，掌握了中国古装剧的生产及两国的传播情况；通过两国网友常用的社交平台等多种互联网平台获取中国古装剧传播具体的编解码情况与效果；理论分析形成原因从而得出结论，推动中国古装剧的进一步创作、传播效果的提升。 【结果】得到相应数据，在对比过程中发现问题；结合理论依据，对问题进行理性剖析，得到解决方案。 【结论】目前，日韩两国对于中国古装剧的接受效果尚可，但相较于其他国家以及他们本国作品而言，仍有可提升空间，这无疑对我国古装剧的制作质量精良度、符号编码巧妙度、营销策略完整度等多个维度提出更高要求。