Inheriting the Spirit of Science and Telling China's Stories : Research on Innovative Countermeasures for Science Communication in Chinese Museums Supported by New Media Platforms

With the rapid development of modern technology and the increasing complexity and diversity of the communication system, science communication supported by the new media platform gradually shows its special innovative form, which breaks the limitations of the traditional communication system and makes the communication process more comprehensive. Chinese science museums are an important carrier for displaying the history of scientific development and disseminating scientific culture. Under the background of the current gradual development of new media platforms domestically and abroad, more and more communicators find the unique narrative advantages of new media platforms in the process of scientific communication, and try to apply new media technologies and materials to the process of scientific communication of Chinese science museums based on the narrative characteristics of new media platforms. This study explores how to use the modern communication system under the guidance of Marxist theory to tell China's story, disseminate China's voice, and promote Sino-foreign exchanges and understanding. The thesis starts with the scientific narratives of Chinese museums supported by new media platforms, and explores the characteristics of science communication in Chinese science museums supported by new media platforms in terms of communication subjects, communication contents, communication objects, communication channels, and communication effects, etc. It also analyses the cultural content relevance of Chinese museum science and culture communication works supported by the new media platform based on the International Chinese Classification Cultural Item List, and summarizes the innovative countermeasures of Chinese museum science communication supported by the new media platform from the perspectives of communication principles, communication practices and communication strategies.