数字技术赋能马克思主义大众化传播机制研究

Research on the Mechanism of Empowering Marxist Mass Communication with Digital Technology

The revolutionary breakthrough of digital technology is reconstructing the paradigm logic and value transmission path of Marxist mass dissemination. The underlying logic of digital technology empowering the popularization and dissemination of Marxism is reflected in three frameworks: the paradigm reform of the relationship between the subject and object of communication, the exponential improvement of information processing capabilities, and the deep integration of virtual and real space communication scenarios. This article points out the practical challenges of algorithm bias and value guidance tension in the communication process, the exacerbation of the digital divide in communication differentiation, and the persistence of virtual space value recognition dilemma. It proposes to optimize the communication mechanism from the aspects of building an ethical framework of “technology for good”, improving the communication ecology of “virtual and real symbiosis”, and improving the governance system of “co construction and sharing”, so as to make Marxism shine with stronger vitality in the digital civilization era.

数字技术的革命性突破正重构马克思主义大众化传播的范式逻辑与价值传导路径。数字技术赋能马克思主义大众化传播的底层逻辑体现为传播主客体关系范式革新、信息处理能力指数级提升与虚实空间传播场景深度融合三重构架，同时数字技术赋能马克思主义大众化传播过程中面临算法偏见与价值引导张力凸显、数字鸿沟加剧传播分化和虚拟空间价值认同困境持存的现实挑战，从构建“技术向善”的伦理框架、完善“虚实共生”的传播生态与健全“共建共享”的治理体系等方面对传播机制进行优化，使马克思主义在数字文明时代焕发更强生命力。