한우농가의 저메탄 사료에 대한 수용의도 영향관계 분석

Factors Influencing the Acceptance Intention of Low-Methane Feed Among Hanwoo Cattle Farmers

With the growing importance of carbon neutrality, the livestock sector has also recognized the need to reduce emissions. Low-methane feed has emerged as a potential solution. This study investigates the factors influencing the acceptance intention of low-methane feed using the UTAUT2 model. Specifically, it examines the effects of performance expectancy, facilitating conditions, and price value, with environmental concern as a mediating variable. The findings reveal that facilitating conditions significantly influence acceptance intention. Moreover, environmental concern significantly mediates the relationships between the three factors and acceptance intention. These results highlight the importance of combining related policies with efforts to enhance environmental concern.