관광목적지에서 환대서비스 업체의 ESG 활동이 소비경험과 행동의도간의 구조적 관계

A Study on the Structural Relationships Between Hospitality Firms’ the ESG Activities, Consumer Experience, and Behavioral Intentions at Tourism Destination

Purpose - The awareness of ESG activities of businesses used at visited destinations as well as the causal relationship between tourists’ consumption experiences and behavioral intentions were identified as a structural model relationship. Design/Methodology/Approach - The awareness of ESG activities of businesses used at visited destinations as well as the causal relationship between tourists’ consumption experiences and behavioral intentions were identified as a structural model relationship. Findings - Although some of the indices that determine the suitability of the research model may be judged to be inadequate, if the results are comprehensively judged, the model can be found suitable overall. In addition, all three detailed hypotheses derived significant relationships. Research Implications - Each individual element of ESG is an important part, and non-financial elements such as environment (E), society (S), and governance (G) are important for individual companies or businesses in creating financial performance. Since these sectors are the basis for value creation, they should be considered important and given much consideration. In particular, since ESG is the basis for increasing tourism attractiveness in tourist destinations, companies, public institutions, and employees all need to be interested in creating non-financial performance.