Research on the Construction and Inheritance of Campus Cultural Brand in College Student Management

This paper focuses on the construction and inheritance of campus cultural brand in college student management, aiming at discussing the key role of student management in the formation, development and inheritance of campus cultural brand and the challenges it faces. Firstly, the study analyzes the basic functions of college student management and the definition, components, characteristics and functions of campus cultural brand, and makes clear the importance of campus cultural brand in shaping the school image, enhancing students' cohesion and enhancing social identity. Through the analysis of successful cases such as Tsinghua University Culture Festival and Peking University Culture Month, this paper summarizes the effective path of cultural brand building, and discusses the specific role of student management, including activity planning, community organization and student participation. This paper also analyzes the problems existing in the construction of campus cultural brands, such as insufficient brand awareness and low student participation, and puts forward corresponding improvement measures. The research shows that although the management of college students plays an important role in the construction of campus cultural brand, it still needs to overcome the current challenges, further innovate management strategies, and enhance the influence and sustainability of the brand.