관광지 내 전통문화체험활동이 전통문화관심도 및 충성도에 미치는 영향: 전주 한옥마을을 중심으로

The Impact of Traditional Culture Experience Activities in Tourist Destinations on Traditional Culture Interest and Loyalty: Focusing on Jeonju Hanok Village′s

Today, people are going to unfamiliar places for exotic experiences, away from the monotony of everyday life. The need to combine various experience activities with tourism is emerging as tourists visit tourist destinations and learn and experience cultural forms different from daily life. Therefore, the purpose of this study is to present implications for tourists who participated in traditional cultural experience activities in Jeonju Hanok Village to improve traditional cultural interest and loyalty by examining the impact of traditional cultural experience activities on traditional cultural interest and loyalty. This study applied experiential economic theory to traditional culture experience activities in a jeonju Hanok village and analyzed the traditional culture interest and loyalty that tourists feel while experiencing traditional culture. As a result of the analysis, first, it was found that traditional culture experience activities partially affect the interest in traditional culture. Second, it was found that traditional culture experience activities partially affect loyalty. Third, it was found that interest in traditional culture partially affects loyalty.