The Practical Logic of Party Media Promoting Common Prosperity First - Taking “Zhejiang Propaganda” as an Example

党媒助推共同富裕先行的实践逻辑—以“浙江宣传”为例

Promoting common prosperity is the current mission of the Party media in China, and the high-quality development and construction of a demonstration zone for common prosperity is a major theme of the Party media in Zhejiang. The WeChat official account “Zhejiang Propaganda” created by the Propaganda Department of the Zhejiang Provincial Party Committee has shouldered the mission of the party media in the online propaganda of constructing common prosperity first. By creating high-quality spiritual and cultural products, it has actively promoted the gradual realization of common spiritual prosperity among the people of Zhejiang. Through the guidance of public opinion on common prosperity and the promotion of typical examples of common prosperity, it has effectively promoted the online propaganda momentum of leading the way for common prosperity. By focusing on the timing, degree, and effectiveness of reporting, positive incentives, and negative criticism, the noise of common prosperity has been eliminated, and consensus on common prosperity has been formed, creating a favorable public opinion environment for common prosperity. Deeply studying and exploring the online propaganda experience of “Zhejiang Propaganda” can provide inspiration and reference for the party media to find the correct path of promoting common prosperity first in the new era.

助推共同富裕是当前我国党媒的时代使命，高质量发展建设共同富裕示范区是当前浙江党媒宣传的一个重大主题。由浙江省委宣传部打造的微信公众号“浙江宣传”，在共同富裕先行建设的网络宣传中扛起了党媒的使命担当。通过打造高质量的精神文化产品，积极推进浙江人民逐步实现精神生活共同富裕。通过共同富裕的舆论引导、抓好共同富裕的典型宣传，有效助推了共同富裕先行的网络宣传声势。通过抓报道的时效度、正面激励、反面批判，消弭了共富杂音，形成了共富舆论共识，构建了共富的良好舆论环境。深入研究和探讨“浙江宣传”的网络宣传经验，能为新时代党媒找到助推共同富裕先行的正确路径提供启示与借鉴。