丹尼尔·布纽的“符号金字塔”——以“指示符号”为基底的图示理论

Daniel Bougnoux’s “Pyramid of Signs”: A Diagrammatic Theory Based on “Indexical Sign”

In his seminal work Introduction aux sciences de la communication, the distinguished French media philosopher Daniel Bougnoux proposes a new theory of information and communication by integrating interdisciplinary approaches, particularly from communication studies and semiotics. Revisiting classical semiotic theory, Bougnoux builds upon Charles Sanders Peirce’s triadic model of signs to construct a conceptual framework known as the “Pyramid of Signs”. This hierarchical model places the indexical sign (index) at the base, followed by the iconic sign (icon), and the symbolic sign (symbol) at the top. In 2010, Japanese scholar Kenji Nishi translated Bougnoux’s work into Japanese, introducing it to academic circles in Japan. This paper takes Bougnoux’s “Pyramid of Signs” as its central focus, with particular attention to the foundational level—the indexical sign—and discusses its theoretical significance within the context of the semiotics of communication.

法国著名的媒体哲学者丹尼尔·布纽（Daniel Bougnoux）在其专著Introduction aux sciences dela communication 中，通过融合“传播学”和“符号学”等跨学科理论，构建了一套全新的“信息传播理论”。他回溯至古典的“符号学理论”，并在皮尔斯（Charles Sanders Peirce）的“三元符号论”基础上，以“指示符（index）”为基石，依次往上分别以“像似符（icon）”和“规约符（symbol）”为层级，构建出“符号的金字塔”图示理论。2010 年，日本学者西兼志将该著作翻译成日文，并在日本出版引进。本文以丹尼尔·布纽所构建出的“符号的金字塔”理论为核心，着重探讨其基石“指示符”（index），并结合“传播符号学”进行深入论述。