The Effect of Toenail Beauty Care Behavior using Reverse Pinching Technique on Customer Stress and Self-Esteem : Focusing on a Case Study of Problematic Toenails Care

Purpose: As interest in appearance and style increases in modern society, the beauty industry is developing and research on it is actively being conducted. In addition, the beauty industry is not limited to decorating appearance and style, but also contributing to the psychological stability and self-esteem of individuals. In particular, nail care is a very important part of providing external confidence. This study aims to confirm the positive effects through nail care behavior and develop a service strategy for improving professional nail care services and specialized nail care management in the future. In addition, it was conducted with the purpose of improving the quality of life of individuals along with the continuous growth of the beauty industry by emphasizing the importance of nail care, improving customers' beauty care behavior, and contributing to increasing self-esteem. Method: In particular, an experimental study was conducted using the 'Nail and Toenail Shape Improvement Method' using the researcher's patented reverse pinching technique on 18 customers with problematic nails (ingrown nails) to measure satisfaction, pain scale, stress, and self-esteem before and after care, and the results were verified using a paired sample t-test. Results: The research results that summarize this study are as follows. The experimental study conducted in this study verified the effects of a nail and toenail shape improvement program targeting problematic toenails. As a result of applying this program, the satisfaction with nail care and self-esteem of customers with problematic toenails were improved, and pain and stress were reduced, which was a positive result. Therefore, it is thought that applying the nail and toenail shape improvement program to customers who need to manage problematic toenails suggested a new method of strengthening the technical expertise of nail shops and providing professional services. Conclusion: In particular, as a result of applying the problematic toenail shape improvement program through experiments, it was confirmed that the effects of reducing pain and stress as well as increasing self-esteem and customer satisfaction were empirically effective, and therefore, it is suggested that professional nail shops also utilize the reverse pinching technique of this program for customers who need to manage problematic toenails. The significance of this study is that problematic toenail care leads to the strengthening of the expertise of nail beauty services and provides guidelines for establishing service strategies that consider internal factors.