항공 이용객의 항공사 ESG경영 인식 연구: 항공사 ESG 부문별 중요성의 인구통계적 특성별 차이

A Study on Passengers’ Perception of Airline ESG Management: Differences of Perceived Importance of ESG Components by Demographic Characteristics

Purpose - This study examines differences in airline passengers’ perceptions of ESG management. Focus was given to the perception of importance in airline company management in each components of ESG management. Design/methodology/approach - For empirical study, an online survey targeted Busan citizens who have used airline service within the past year was conducted (n=229). Following an Exploratory Factor Analysis (EFA), descriptive analyses and a series of t-test, ANOVA, and cross-tab analyses were used to analyze the data. Findings - The results indicate that the passengers’ perceptions of airline ESG management vary by gender and age group. Female respondents perceive airline company’s importance of ESG management higher than male respondents in all ESG components. Difference in importance perception of ESG management also exist by age group between ‘40~49’ and ‘over 50’ age group. Females tend to be more positively influenced by ESG management to form favorability toward and intention to use the airline company who is practicing ESG management. Research implications or Originality - It is suggested that airline company needs to focus more on environmental practices and pay careful attention on the differences exist in the consumers’ perceptions on airline’s ESG management to maximize positive effects expected from the ESG practices.