新媒体视域下红色文化融入大学生思想政治教育的路径研究

Research on the Paths of Integrating Red Culture into College Students’ Ideological and Political Education in the New Media Context

As a distinctively Chinese ideological and cultural resource, red culture plays a unique role in shaping the ideological and political literacy of college students. Particularly in the new media era, amid diverse online ideologies, the healthy physical and mental development of college students urgently requires effective cultural guidance. Therefore, in response to the current status and existing challenges in red culture education among university students, it is imperative to refine educational media and communication strategies. This adaptation aims to address the opportunities and challenges presented by the new media environment in the new era, thereby promoting the internalization and inheritance of red culture within the student population.

进入新时代，中国共产党始终重视红色基因和红色文化的传承和发展。红色文化作为具有鲜明中国特色的思想文化，对大学生思想政治素养的塑造发挥着独特的作用。特别是在新媒体时代，面对网络上形形色色的意识形态，大学生的身心健康发展亟需正确有力的文化引导。因此，针对大学生红色文化教育的现状和存在的问题，我们需要进一步完善红色文化教育媒介和传播策略，以应对新时代新媒体环境下带来的挑战与机遇，促进红色文化在大学生群体中的内化与传承。