“文旅融合”背景下山东大鼓文化创新发展研究

Research on the Innovative Development of Shandong Drum Culture from the Perspective of Cultural-Tourism Integration

This paper takes Shandong Drum as its research object, exploring its innovative development path under cultural-tourism integration. Through examining the historical origins, cultural background, and current development status of Shandong Drum, the study analyzes its contemporary value and proposes countermeasures for innovative development. The research demonstrates that Shandong Drum possesses profound cultural connotations and unique artistic charm. In cultural-tourism integration, creative transformation and innovative development can be achieved through artistic innovation, establishment of cultural study bases, empowerment through cultural creativity, and application of technological means. This study aims to provide theoretical foundations and practical guidance for the sustainable development of Shandong Drum, while contributing to the shaping of Shandong’s distinctive cultural tourism brand in the new era.

本文以山东大鼓为研究对象，在“文旅融合”背景下探讨其创新发展路径。通过梳理山东大鼓的历史渊源、文化背景和发展现状，分析其当代价值，并提出创新发展的对策措施。研究表明，山东大鼓具有深厚的文化内涵和独特的艺术魅力，在文旅融合背景下可通过作品创新、研学基地建设、文化创意赋能、科技手段应用等方式实现创造性转化和创新性发展。本文旨在为山东大鼓的可持续健康发展提供理论依据和实践指导，助力塑造新时代山东特色文化旅游品牌。