广西横县茉莉花茶产业转型升级的对策研究

Research on Countermeasures for the Transformation and Upgrading of Jasmine Tea Industry in Hengxian County, Guangxi

Hengxian County is a typical major agricultural county in Guangxi. It is not only a national ecological and environmental protection demonstration zone, but also a model for building a “beautiful Guangxi and clean villages”. At present, Hengxian County is world-renowned as the hometown of jasmine. Jasmine flowers are protected as a geographical indication product in Hengxian County and are hailed as the flower of happiness and prosperity in the rural areas of Hengxian County. For this reason, this article conducts an in-depth study by taking the development of rural brands and the construction of ecological and livable villages in Hengxian County as the entry point. It is found that through the participation of the government, enterprises, farmers and other multiple subjects, the jasmine flower industry in Hengxian County has become a local characteristic pillar industry county. Hengzhou City has become the world’s largest production base of jasmine flowers and jasmine tea. The output of jasmine in Hengzhou accounts for more than 60% of the world’s total output, which makes the jasmine industry the most distinctive agricultural advantageous industry and pillar industry in Hengzhou City. However, at present, Hengxian County still faces problems in developing the jasmine flower industry, such as few self-owned brands, low added value of products, short industrial chain, lack of national-level leading enterprises, the need to improve production and processing technology levels, and a shortage of relevant professional talents. Based on this, the prospects for the development of brand jasmine flowers in Hengxian’s rural areas were analyzed, and the strategic countermeasures on how Hengxian should focus on developing the rural brand jasmine flower industry in the process of building a beautiful ecological village in Guangxi were discussed. At the same time, corresponding suggestions were put forward to provide experience and reference for the local area to create its own characteristic brand and characteristic industry.

横县是广西典型的农业大县，既是全国生态环保示范区，同时也是建设“美丽广西，清洁乡村”的典范。目前，横县已是举世闻名的茉莉之乡，茉莉花属于横县地理标志产品保护并被誉为横县乡村的幸福花致富花。为此，文章以横县发展乡村品牌，建设生态宜居乡村为切入点进行深入研究，从中发现，横县通过政府、企业、农民和其他多元主体的参与，茉莉花产业成为了当地的特色支柱产业县，横州市已成为全球最大的茉莉花和茉莉花茶生产基地，横州茉莉花产量占世界总产量的60%以上，这使得茉莉花产业成为横州市最具特色的农业优势产业和支柱产业。但目前横县在发展茉莉花产业上仍存在自主品牌少、产品附加值不高、产业链短及缺乏国家级龙头企业、生产加工技术水平有待提高，以及相关专业人才短缺等问题。由此，针对横县乡村发展品牌茉莉花远景进行了分析，并探讨了横县在建设美丽广西生态乡村中注重发展乡村品牌茉莉花产业的战略对策，同时提出相应建议，为地方打造属于自己的特色品牌和特色产业提供经验和借鉴。