국내 지자체(시도) e스포츠 산업 성과 분석 - IPA 분석을 중심으로

Performance Analysis of the Esports Industry by Local Governments in South Korea: Focusing on Importance-Performance Analysis (IPA)

This study aimed to analyze the performance of local government-led Esports industries in South Korea to support the development of effective strategies and actionable policies for revitalizing and branding the domestic Esports sector. A survey was conducted with 30 experts across various fields within the Esports industry. The collected data were analyzed using SPSS 28, employing frequency analysis and Importance-Performance Analysis (IPA). The results of the IPA matrix indicated that ‘Esports Tournaments and Leagues’ exhibited the highest levels of performance, followed by ‘Facilities and Infrastructure’. In contrast, the area showing the lowest performance was identified as ‘Educational Programs’