全球主义语境下的文化主体性建构与重塑：以体育文化为考察中心

Construction and Reconstruction of Cultural Subjectivity in the Context of Globalism: With Sports Culture as the Research Focus

In the process of the global communication of sports culture, we should not only be vigilant against the cultural dissolution caused by passive integration into the global system, but also seize the strategic opportunities of cross-cultural dialogue. We need to strive to resolve the impact of homogenization on cultural diversity in the context of globalism, actively promote cultural integration, transform local narrative strategies, use digital communication for cultural brand building, and endeavor to construct a cultural subjectivity expression model with Chinese characteristics. Additionally, we should promote institutional innovation in sports culture to showcase the unique charm of Chinese culture.

文化的全球传播始终裹挟着全球主义的张力，既需在共通价值中寻求认同，又要在差异表达中守护特质。当本土体育符号在全球化语境下被重新定义、传统体育精神面临话语权的争夺，文化主体性的建构与重塑便成为体育文化可持续发展的核心命题。在体育文化的全球化传播过程中，既要警惕被动融入全球体系的文化消解，也应把握跨文化对话的战略机遇。要努力化解全球主义语境下同质化对文化多样性的影响，积极推动文化交融、转变本土叙事策略、利用数字化传播进行文化品牌建构，努力构建中国特色的文化主体性表达模式，推动体育文化制度创新，以展示中国文化的独特魅力。