문화사회 변천에 따른 태권도장의 “뉴노멀 콘텐츠(New Normal Contents)” 활용 전략 탐색

Exploring The Strategy of Utilizing “New Normal Contents” In Taekwondo Gym according to Changes in Cultural Society

The purpose of this study is to explore strategies for utilizing New Normal contents in taekwondo gyms according to cultural and social changes. First, according to social phenomena, the activation of media content, the franchiseization of Taekwondo gyms, restrictions on the operating environment, and a decrease in the practical educational effect of Taekwondo. Second, t he change in the use of New Normal contents was shown to be the expansion of multidimensional communication through non-face-to-face promotion, the expansion of access to media content, the use of ICT content, and the use of virtual reality (VR) and metaverse. Third, the strategy for utilizing New Normal contents was to prepare a face-to-face operation convergence plan through the activation of media content, to develop various educational content to overcome the limitations of new normal content types, and to improve the cognitive, emotional, and technical limitations of a non-face-to-face environment.