This study investigates the direct impact of User Social Support on Customer Engagement within online knowledge‐sharing platforms and examines the mediating role of Perceived Persuasion. [Method/Process] A survey employing validated scales was administered to users of online knowledge platforms to measure User Social Support, Perceived Persuasion, and Customer Engagement. [Results/Conclusions] In the context of online knowledge platforms, User Social Support exerts a significant positive influence on Customer Engagement. Perceived Persuasion constitutes a mediation pathway. These findings indicate that User Social Support provides users with valuable resources and intrinsic motivation, thereby enhancing Customer Engagement. Specifically, it enhances Customer Engagement by increasing customers’ willingness to accept and trust external information. Consequently, when promoting online knowledge platforms, practitioners should leverage User Social Support and Perceived Persuasion to optimize user experience and augment Customer Engagement.
Ⅰ. Introduction
Ⅱ. Literature Reviewand Research Hypotheses
Ⅲ. Research Design
Ⅳ. Results and Discussion
Ⅴ. Research Conclusions
VI. Research Contributions, Managerial Implications, and Limitations
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