西藏非物质文化遗产的符号转化与共同体意识叙事建构研究

A Study on the Symbolic Transformation of Tibetan Intangible Cultural Heritage and the Narrative Construction of Community Consciousness

The intangible cultural heritage of Xizang (hereinafter referred to as Xizang ICH) serves as a strategic cultural resource in the diversified and unified pattern of the Chinese nation. Its symbolic system carries the collective memory and cultural codes of the Chinese national community, and it has unique cultural governance value in forging the consciousness of the Chinese national community. This study is based on the dual perspectives of Marxist cultural view and semiotics, innovatively constructing a three-dimensional analytical framework of “symbol decoding-narrative reconstruction-identity generation” to systematically investigate the modern transformation mechanism of Xizang ICH. By deeply analyzing cross-cultural symbols such as heroic motifs, ecological ethics, and skill transmission in intangible cultural heritage texts like Thangka art and the Gesar Epic, it reveals the dual paths of transforming local knowledge of intangible cultural heritage into national community narratives: on one hand, through the reconstruction of signifier and signified to achieve cultural memory reproduction, and on the other hand, constructing an emotional community through the integration of cultural tourism. The study innovatively proposes a theoretical model of “intangible cultural heritage symbol value chain,” clarifying that the transformation of symbolic capital achieves hierarchical leapfrogging of national cultural identity through the triple mechanisms of emotional resonance (awakening of collective memory), value sharing (inheritance of cultural genes), and meaning coexistence (shaping of a community of shared destiny). At the practical level, it reveals that the inheritance of Xizang ICH needs to grasp the dynamic balance between market-driven forces and cultural security maintenance. Its narrative construction is essentially a national identity shaping project mediated by cultural symbols, providing an interdisciplinary research paradigm for innovating the cultural governance system in border ethnic areas in the new era.

西藏非物质文化遗产（以下简称为西藏非遗）作为中华民族多元一体格局的战略性文化资源，其符号体系承载着中华民族共同体的集体记忆与文明密码，在铸牢中华民族共同体意识中具有独特的文化治理价值。本研究基于马克思主义文化观与符号学理论，构建“符号解码—叙事重构—认同生成”三维框架，系统探讨西藏非遗在筑牢中华民族共同体意识中的作用机制。通过分析唐卡、格萨尔史诗等非遗形态中的符号再生产、叙事转化与情感动员路径，揭示非遗从地方性知识向国家共同体叙事转型的双重机制：一方面通过符号重编激活集体记忆，另一方面借助文旅融合与数字技术构建跨越时空的情感认同空间。研究进一步提出，西藏非遗通过文化再记忆、社区传承与场景化文旅等实践路径，实现了从文化基因唤醒到共同体意识凝聚的价值跃迁，为中华民族共同体建设提供了可复制的文化治理范式。