算法推荐背景下大学生价值观培育的困境与破局

The Dilemma and Breakthrough of Cultivating College Students’ Values under the Background of Algorithmic Recommendation

In today’s era, algorithmic recommendation has been widely used and profoundly influenced People's Daily lives. This operation mechanism of precise information push based on big data has greatly changed the original information dissemination mode, which also poses a severe challenge to the cultivation of college students’ values. The wide application of algorithm technology has improved the efficiency of information matching, but at the same time, it has also brought problems such as entertainment supremacy, information cocoons, and technology dependence, diluting the discourse power and authority of mainstream values among college students. Therefore, it is necessary to be vigilant about the risks and challenges brought by algorithm recommendation. By strengthening the guidance of mainstream values, improving the information discrimination ability of college students, and perfecting the supervision of laws and regulations, strict control over algorithm technology should be exercised to promote a positive interaction between algorithm technology and the cultivation of college students’ values, and to cultivate high-quality new people of The Times.

当今时代，算法推荐已经得到广泛运用并深刻影响着人们的日常生活，这种以大数据为基础而进行信息精准推送的运行机制已经极大地改变了原有的信息传播模式，这也对大学生价值观培育带来严峻挑战。算法技术的广泛运用提高了信息匹配的效率，但同时也带来娱乐至上、信息茧房、技术依赖等问题，稀释着主流价值观在大学生群体中的话语权和权威性。因此必须要警惕算法推荐带来的风险挑战，通过强化主流价值引领，提高大学生群体信息辨别能力，完善法律法规监督等对算法技术进行严格把控，推动算法技术与大学生价值观培育形成良性互动，培育高质量的时代新人。