Purpose - This study aims to investigate the effects of dynamic capabilities, namely sensing, seizing, and reconfiguring, on value chain and sustainable business performance in ICT firms across South Korea and China. Furthermore, it examines the mediating role of primary value chain activities (production, logistics, marketing) and the moderating effect of digital transformation within the framework of the 4th Industrial Revolution. Design/Methodology/Approach - To test the proposed research model, survey data were collected from 298 Korean and 408 Chinese ICT employees. Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS was applied for empirical analysis. The study explores the direct and indirect effects of dynamic capabilities on sustainable performance, as well as the contextual influence of firm digital transformation level. Findings - This study contributes to the theoretical understanding of how dynamic capabilities influence firm performance by integrating value chain theory and digital transformation as key mechanisms. The results show that dynamic capabilities positively impact value chain, which subsequently improves sustainable performance. Additionally, digital transformation strengthens these relationships, though country-specific differences are observed. Research Implications - For practitioners, especially in ICT-related SMEs, this study highlights the importance of developing dynamic capabilities and investing in digital transformation to adapt to fast-changing environments. The findings offer strategic guidance to enhance operational efficiency and sustaining competitive advantage through value chain innovation.
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 가설 및 연구모형
Ⅳ. 실증분석
Ⅴ. 결론
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