새만금지역 해양관광지의 관광동기가 관광만족 및 행동의도에 미치는 영향 연구

A Study on the Influence of Tourist Motivation on Tourist Satisfaction and Behavioral Intention in Saemangeum Marine Tourism Areas

The results of this study are as follows. First, tourists' primary motivations for marine tourism were categorized into three factors: health motivation, experience motivation, and relaxation motivation. Tourism satisfaction and behavioral intention were identified as a single factor. Second, the results of verifying Hypothesis 1 showed that health motivation, experience motivation, and relaxation motivation all positively influenced tourism satisfaction. Third, the results of verifying Hypothesis 2 showed that experience motivation and relaxation motivation positively influenced behavioral intention. Fourth, the results of verifying Hypothesis 3 showed that tourism satisfaction positively influenced tourists' behavioral intention. Furthermore, it is believed that there is a need to expand facilities and programs that encourage health-related behaviors for not only local residents but also tourists.