Cultural Aesthetics in Indoor Plant Design: A Comparative Study of Domestic and Foreign Styles

Background and objective: As the time people spend indoors increases, indoor plants have come to play a functional andaesthetic role in space design, moving beyond simple decorative elements. This study compared and analyzed the plantingdesign characteristics of domestic and foreign indoor plant products, focusing on plant species, visual components, andplanting styles. Methods: The analysis was conducted using quantitative image processing echnologies, such as ChatGPT 4.0 Pro, GIMPsoftware, color histogram, LBP-based texture analysis, and cosine similarity calculation, targeting 134 images collectedfrom six domestic and foreign brands. Results: The results of this analysis showed that domestic consumers preferred visual diversity in their indoor plantsthrough natural textures, warm colors, and irregular shapes, and tended to emphasize emotional comfort and orientalaesthetics. on the other hand, overseas consumers showed a higher level of standardization of flowerpot materials, colorharmony, and shape uniformity, indicating a tendency to prefer minimal and modern designs. Statistically significantdifferences were confirmed in flowerpot shape (x2 = 28.89, p = .0013), color (x2 = 53.28, p < .001), texture (x2 = 33.57, p <.001), and planting height ratio (p < .05). color similarity was significantly higher for foreign designs (0.978 vs 0.542),indicating stronger visual consistency. Conclusion: These results suggest that indoor planting design is strongly influenced by cultural aesthetics, consumerpreferences, and market systems. While domestic designs emphasize symbolic verticality and visual richness, foreigndesigns prioritize harmony and spatial order. The findings of this study provide practical directions for plant productplanning, distribution strategies, and indoor plant design based on cultural characteristics.