학술저널
태권도장의 SERVQUAL이 고객 만족에 미친 영향에 관한 연구
A study on the impact of Taekwondo SERVQUAL on customer satisfaction
- 세계태권도문화학회
- 세계태권도문화학회지
- 16권 4호
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2025.1079 - 92 (14 pages)
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DOI : 10.18789/jwstc.2025.49.79
- 10
This study examined the impact of service quality on customer satisfaction. Multi- regression analysis was conducted using a sample of 245 individuals. The results showed that service quality variables such as reliability, responsiveness, empathy, tangibility and assurance had a statistically significant effect on customer satisfaction, and customer loyalty also demonstrated a moderating effect.
Ⅰ. 서 론
Ⅱ. 연구방법
Ⅲ. 결 과
Ⅳ. 논의 및 결론
참고문헌
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