“行走河南·读懂中国”背景下地域文化融入研学旅游的思考与建议

Reflections and Suggestions on Integrating Regional Culture into Study Tours under the Background of “Walking Henan, Understanding China”

As an important cradle of Chinese civilization, Henan Province shoulders the significant mission of protecting and passing on the outstanding traditional Chinese culture. Regional cultural resources, rich in elements of outstanding traditional culture, serve as valuable assets for study tours and a key driver for Henan's cultural development. To enhance the educational impact of cultural enrichment, this paper explores how to better integrate Henan's abundant regional cultural resources into study tours under the background of “Walking Henan, Understanding China.” By analyzing Henan's regional cultural resources and the current issues in study tours, this paper proposes multifaceted reflections and recommendations: (1) Rationale for pathway selection in integrating regional culture into study tours: aligning with macro-level policies, grassroots realities, and public needs; (2) Steps in exploring pathways for integrating regional culture into study tours: generalization, simplification, transformation, and evolution; (3) Principles for pathway exploration in integrating regional culture into study tours: value-based, uniqueness, educational relevance, appropriateness, innovation, and integration; (4) Innovative strategies for integrating regional culture into study tours: “localization” of themes, “systematization” of products, “curriculum-based” activities, “marketization” of courses, “segmentation” of markets, “branding” of marketing, and an “integration-focused” strategy throughout the process; (5) Practical guidelines for integrating regional culture into study tours: top-level design leadership, market-oriented approach, education-focused goals, curriculum-driven implementation, and integration as a distinctive feature. These measures aim to promote the development of study tours in Henan and advance the promotion of outstanding traditional Chinese culture.

河南省作为中华文明的重要发源地，肩负着保护和传承中华民族优秀传统文化的重大使命，而地域文化资源蕴含着丰富的优秀传统文化元素，是开展研学旅游教育的宝贵财富，也是河南文化发展的重要抓手。为提高文化铸魂育人效应，本文探讨了在《行走河南·读懂中国》背景下，如何更好地将河南丰富的地域文化资源融入到研学旅游中。通过对河南地域文化资源及其研学旅游现状问题的分析，提出了多方面的思考与建议：（1）地域文化融入研学旅游的路径选择依据：接“天”气、接“地”气，接“人”气；（2）地域文化融入研学旅游的路径探索环节：泛化、简化、转化、进化；（3）地域文化融入研学旅游的路径探索原则：价值性、独特性、教育性、适切性、创新性、融合性；（4）地域文化融入研学旅游的路径创新策略：主题“地域化”、产品“体系化”、活动“课程化”、课程“市场化”、市场“细分化”、营销“品牌化”、全过程“融合”策略；（5）地域文化融入研学旅游的路径实践要领：顶层设计引领、以市场为导向、以教育为目标、以课程为抓手、以融合为特色，旨在推动河南研学旅游的发展，弘扬中华优秀传统文化。