Commodification Footprint of Living Heritage in Tourism

Commodification can transform socio-cultural and physical phenomena into commercial products. However, optimization brings together the combination of economic growth and cultural aspects. Tangible cultural heritage-related commodities are intended to be sold commercially. Whereas this kind of cultural commodification is employed commercially. It transforms the diverse traditional features of traditions, arts, rituals, events, folklore, and skills into value-added products. The commodification of living heritage creates the perception of cultural commercialization among tourists and the host communities. A cause-and-effect relationship makes commodification largely to building a commoditized society. However, the appropriation of commodification helps create a footprint that avoids the pitfalls. Footprint protects social values and must not replace them wholly with economic value. The authenticity of cultural commodity products amplifies values and the quality of life. So, it can be continuously maintained on a long-term basis with sustainable practices. Experts and destination leaders can make the cut-off point of the commodification footprint of living heritage in tourism, which ensures socio-cultural sustainability. There is a long history of indigenous knowledge and cultural shifting to utilization by the people. Optimum commercialization of living heritage makes some directives to conserve within a dynamic society.