Analyzing the Intention to Use the E-wallets of Selected Cooperatives in CALABARZON, Philippines Using the Technology Acceptance Model (TAM)

Purpose – The research paper aimed to analyze the intention to use the e-wallets of selected cooperatives in the CALABARZON Region of the Philippines using the Technology Acceptance Model (TAM) as a framework for analysis. Design/Methodology/Approach – This study included interviews with 101 randomly selected cooperatives using a multi-stage and proportionate sampling approach. Four latent (4) variables were analyzed in the study, namely, Perceived Ease of Use (PEoU), Perceived Usefulness (PU), Attitude toward e-wallets, and Intention to Use e-wallets using Partial Least Square - Structural Equation Modeling (PLS-SEM). Construct reliability and validity tests, such as Composite Reliability, Cronbach’s Alpha, and Average Variance Extracted (AVE), were also assessed in the study. Findings – PLS-SEM’s Path Analysis revealed that Perceived Ease of Use (PEoU) moderately and positively influences Perceived Usefulness (PU) and Attitude (At) toward using e-wallets with path coefficients equal to 0.523 and 0.551, respectively. Moreover, Attitude toward using the e-wallets of cooperatives strongly and positively influences Intention to Use, having a path coefficient of 0.718. Research Implications – The results of the study validated the causal relationships of the latent variables in the TAM framework. The study shed light on the attitude and intention of cooperatives to use a certain kind of digital financial technology, such as the electronic wallet. The research findings suggest that service providers should focus on developing and promoting user-friendly e-wallet features to create positive attitudes, thereby facilitating the adoption of this type of digital financial technology.