Enhancing Employees Engagement in Private Universities through HRM and Educational Innovation

Purpose: This study investigates the influence of human resource management (HRM) practices and educational innovation on faculty engagement at private universities. It aims to explore how HRM policies and innovation strategies enhance satisfaction and long-term commitment among faculty members, thereby contributing to sustainable institutional development. Design/methodology/approach: A quantitative research approach was applied, collecting data from 487 faculty members at private universities with at least one year of experience. The study utilized Cronbach’s Alpha and exploratory factor analysis (EFA) for scale validation, followed by confirmatory factor analysis (CFA) and structural equation modeling (SEM) to test hypotheses regarding the relationships among HRM, educational innovation, job satisfaction and organizational engagement. Findings: SEM analysis confirmed that HRM significantly affects job satisfaction (β = 0.313) and engagement(β = 0.143). Educational innovation showed an even stronger impact on job satisfaction (β = 0.468) and engagement(β = 0.244). Additionally, HRM positively influences educational innovation (β = 0.138). Job satisfaction mediates the relationship between HRM and organizational engagement (β = 0.177), emphasizing its pivotal role in strengthening organizational engagement. Research limitations/implications: The results suggest that enhancing HRM practices through transparent evaluation, fair compensation, and professional development opportunities can improve faculty satisfaction and engagement. Furthermore, fostering educational innovation aligned with market needs and global trends can enhance the competitiveness of private universities. Emphasizing a supportive work environment and promoting international collaboration are key strategies to retain and motivate faculty members. Originality/value: This research provides a comprehensive framework linking HRM, educational innovation, and academic staff engagement in higher education. By validating these relationships, the study offers actionable insights for educational institutions seeking to improve faculty retention and institutional sustainability.