A Study on the Effects of Retraining on Job Satisfaction among Beauty Professionals

Purpose: Modern people are increasingly concerned about their appearance, leading to a continued interest in beauty. To adapt to these social changes, beauty professionals must continue to receive systematic retraining , and beauty businesses must secure a stable human resource base. Furthermore, beauty professionals' job satisfaction directly impacts their performance. Higher job satisfaction leads to better customer service, fostering organizational loyalty and reducing turnover, all of which are crucial for management. This study aims to contribute to the management of the beauty industry by examining the correlation between the need for retraining and job satisfaction among beauty professionals based on their preferences, based on the characteristics of modern society and the service landscape. Method: To support the purpose of this study, an online survey was conducted targeting hair and skin care professionals. A total of 307 questionnaires were collected and used as the final data for analysis. Using SPSS 26.0 as the statistical software, frequency analysis, factor analysis, correlation analysis, multiple regression analysis, and simple regression analysis were performed. The results are presented below. Results: First, examining the general characteristics of the survey respondents, the majority were in their 40s (118 respondents), and the majority had graduated from a four-year university (90 respondents). Their job title was director (177 respondents), their monthly income was over 5 million won (101 respondents), and their experience was 10 to 20 years (79 respondents). The number of retraining sessions ranged from 1 to 3 (211 respondents), and the most common purpose was skill improvement (172 respondents). The most common form of retraining was beauty school internship (108 respondents), and the most common content of retraining was specialized technical training (162 respondents). Second, the need for and preference for retraining showed a significant positive correlation with job satisfaction. Conclusion: These results demonstrate that retraining for beauty professionals is closely related to job satisfaction. Based on the results of this study, retraining should be considered an essential element for improving management performance in the beauty industry.