저비용항공사(LCC)와 대형항공사(FSC) 이용고객의 항공 기내식 인식유형 연구

Customers’Perception Types on In-Flight Meal in Low Cost Carrier and Full Service Carrier

This study aims to clarify the subjective perception structure of users regarding 'in-flight meals', a key attribute of airline selection, amidst the surge in air travel demand and changing service environments post-endemic. Applying Q methodology, 40 participants (P-sample) with in-flight meal experience sorted 40 Q-statements. Principal Component Analysis using the QUANL program derived four distinct perception types. Type 1, named 'Price-Sensitive Pragmatist', prioritizes cost efficiency over meals. Type 2, 'Traditional Service Seeker', expects high-quality service typical of Full Service Carriers (FSC). Type 3, 'Quality & Experience Focus', perceives meals as a gourmet experience and part of travel enjoyment. Type 4, 'Autonomy & Choice Preferer', values the freedom to choose menus. This study holds academic significance by categorizing deep-seated consumer perceptions often missed by quantitative surveys. Furthermore, it offers practical implications for airline practitioners by suggesting tailored in-flight meal service strategies and differentiated marketing approaches for each identified type.