从数字拜物教到数字命运共同体社会关系重塑的路径探析

Exploring Pathways from Digital Fetishism to the Reshaping of Social Relations in a Digital Community of Shared Destiny

The rapid evolution of digital technology has given rise to a new form of alienation known as “digital fetishism.” At its core, digital fetishism is a covert manifestation of the logic of capital accumulation in the digital realm. Through the digitization of individuals and the algorithmization of social interactions, it mediates social relations via data, algorithms, and platforms, thereby creating three pressing real-world challenges: the covert exploitation of labor relations, the polarization and fragmentation of social identity, and the disciplinary imbalance of power relations. The concept of a digital community with a shared future, through institutional restructuring from private capital ownership to shared governance, a value shift from the logic of capital to the logic of humanity, a repositioning of status from data objects to conscious subjects, and a global perspective that moves from digital hegemony to a shared destiny, restores digital technology from a tool for capital accumulation to a means of serving human development, thereby offering a Chinese solution for realizing a social community in the digital age.

数字技术的快速迭代，催生了数字拜物教这一全新的异化形态，数字拜物教本质上是资本增殖逻辑在数字空间的隐秘表达，它通过主体数据化与交往算法化两条路径，让社会关系被数据、算法与平台所中介，进而造成劳动关系隐性剥削、社会认同极化割裂、权力关系失衡规训三重现实困境。数字命运共同体理念通过从资本私有到共享共治的制度重构，从资本逻辑到人的逻辑的价值转向，从数据客体到自觉主体的地位重塑，从数字霸权到命运与共的全球视野，将数字技术从资本增殖工具还原为服务人的发展的手段，为实现数字时代社会联合体提供了中国方案。