城市更新背景下景德镇传统地名文化遗产的保护与活化路径研究

Research on the Protection and Revitalization Pathways of Traditional Toponymic Cultural Heritage in Jingdezhen under the Background of Urban Renewal

Traditional place names, as important landscape elements carrying urban historical memory and cultural identity, are facing multiple challenges in the process of urban renewal, such as disappearance, replacement, and lack of public awareness. Taking the traditional toponymic cultural heritage of Jingdezhen as the research object, this paper systematically reviews its current foundation and main existing problems, and explores protection and revitalization pathways from four dimensions: institutional framework, spatial coordination, communication, and inheritance. Traditional place names in Jingdezhen are closely related to the ceramic industry, spatial morphology, and social structure. By improving the cataloging system, strengthening coordinated spatial representation, expanding communication channels through digital technologies, and exploring the cultural genes embedded in place names, the continuity and revitalization of toponymic cultural heritage can be effectively achieved, providing important support for the sustainable inheritance of urban cultural context.

传统地名作为承载城市历史记忆与文化认同的重要景观要素，在城市更新进程中面临消逝、替换、认知缺失等多重困境。本文以景德镇传统地名文化遗产为研究对象，系统梳理其现实基础与存在的主要问题，从制度、空间、传播与传承四个维度探讨保护与活化路径。景德镇传统地名与陶瓷产业、空间形态及社会结构密切相关，通过完善名录制度、强化空间协同展示、利用数字技术拓展传播渠道、挖掘地名文化基因，可有效实现地名文化遗产的延续与活化，亦为城市文脉的可持续传承提供重要支撑。