定期船海運의 전자상거래 비즈니스 모델에 대한 眺望

The Overview for the Business Models of e-Commerce in the Liner Shipping

Over the past several years, the liner shipping has witnessed the launch of more than 200 e-businesses. All of them may have had bright ideas and good intentions, but many of them have closed down, changed their business focus or have been acquired by other e-logistics companies. The failed companies suffered from their own shortcomings. Bad business models, internal problems and poor business practices are primarily to blame. The success of cargo exchanges and auctions depends upon the active participation of both shippers and carriers, but the cargo intermediaries had difficulties in keeping both customs active. The cargo intermediary provides very little value to both parties. It also hinders the direct two-way communications required to ship and deliver cargo. Portals such as INTTRA, CT Nexus, CargoSmart and other new e-transportation companies have grown out of the need to provide new services to the liner shipping industry. It requires to assemble a strong management team of both highly technical and seasoned transportation professionals. Carriers chose not to adopt new technology that was too radical a shift from current business practices.