한국마케팅과학회 JGAMS 마케팅과학연구 제10집 Marketing for Real and Virtual Museums: A Marketing Model to Explain Visitor Behavior in Real Museums and an Outlook on its Applicbility to Virtual Museurns

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Marketing for Real and Virtual Museums: A Marketing Model to Explain Visitor Behavior in Real Museums and an Outlook on its Applicbility to Virtual Museurns

한국마케팅과학회
JGAMS
마케팅과학연구 제10집
2002.11

45 - 70 (26 pages)

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