인터넷 화장품 쇼핑몰에 대한 소비자 만족도 평가

The Evaluation of the Customers' Satisfaction in Internet Cosmetic Shopping Malls

The analysis of the total points of the shopping mall reveals that compound shopping mall show many superiorities in contents, and specialized cosmetic shopping malls show superiorities in satisfaction but compound shopping mall is more convenient to the customers than specialized cosmetic shopping mall.