국내 기능성 화장품의 생산 실태

Production Characteristics of Cosmeceuticals Manufacturers in Korea

The purpose of this study is to analyze the real state and problems of production characteristics in Korean Cosmeceuticals manufacturers. This Study accomplished the qualitative survey to Top three cosmetic manufacturers(태평양, LG, 코리아나) which have production lines of Cosmeceuticals. Interviewee are marketers and production managers who have careers in this areas. The results are as follows; 1. Most of market segmentations are focused on the younger generation(age 20 to 39). 2. All of cosmetic brands were offered the variations of skin types by brands and products, which are skin care and nutritional care. 3. It has shown that the evaluation of manufacturers about the consumers' understanding of cosmeceu-ticals was very low. However, the consumers' satisfaction after using cosmeceuticals was shown to be very high.