우리 나라 인삼산업의 국제화 전략에 관한 연구

A Study on the Strategy for Internationalization of Korean Ginseng Industry

Korean ginseng is a representative special product in karea and acknowledged as a wonder drug for longevity in some oriental countries. It has been exported to foffign countries since long time ago. Recently, the market share of Korean ginseng in the international markets is decreasing gradually owing to the imports of low price Chinese ginseng and the effective marketing policy on North American ginseng. In order to get over the difficulties in the international ginseng markets, the new marketing strategy for world important markets should be developed. Thus, the objective of this study is to suggest the strategy for internationalization of Korean ginseng industry through analysis uf the current situation of ginseng industry, the trends of international ginseng markets, and the actual state of international competitive power.