Mega Hub Port 로서의 부산항 발전 방안 - 부산 신항만을 중심으로 -

A Study on the Development of the Port of Pusan : a Mega Hub Port Perspective

Two main influences on recent port development have been identified - the changing technology of maritime transport and cargo handling, and the reorganisation of overall transport systems. This has facilitated the emergence of hub - and spoke patterns in shipping services. In particular, technological and conceptual changes in maritime transport have introduced new dimensions into port system development. With the idea of intermodalism, ports are now in a position to take a more active and initiatory role-ie. to be pro-active where once they were only re-active. As containers move quickly through the port the traditional warehousing function has been reduced, but to benefit from their strategic position in the transport chain ports have increased their involvement in logistics and physical distribution systems. Ports therefore recognised that in order to maintain its competitive status it had to adopt a new marketing strategy, which was based not only on its favourable accessability to inland transport networks, significant as that was, but also on providing logistical services. In this paper, the modern concept of strategic planning was suggested in order for the Port of Pusan to respond the fast-changing shipping environment. Strategic planning is a systematic and continuing process by which an organisation determines its mission, direction and activities. The process involves the preparation of a formal document which identifies the organisation's long - term outlook, formulates its medium-term objectives and strategies and guide the implementation of these strategies through its business planning activities. The mission is contained in a broad qualitative statement of what the organisation wants to be in 15 to 20 years. The objectives are presented as series of targets, quantitative where possible, established by the organisation in order to move towards the goals set out in the mission statement.