다채널 위성인터넷방송서비스의 비즈니스모델에 관한 연구 -네트워크외부성 유.무에 따른 비교분석을 중심으로-

A New Business Model of the Multi-channel Satellite Webcasting Service

The appearance of on-demand business model of multimedia contents is one of the biggest changes in the broadband Internet which aims at the high-speed Internet users. Currently the interest in the webcasting service, a new converged service of the broadcasting and the telecommunications, has been increased. However the quality of service is not guaranteed due to the bottleneck problem in a middle-mile as the fundamental limit of the Internet, and has not been improved greatly due to the small-scaled operators of the webcasting services. This study suggests a new business model of the multi-channel satellite webcasting service based on the satellite multicasting and content delivery network, which guarantees the quality of service and channelizes the contents by the type or by the special purpose.