A Study on the Illusory Correlation Effect of Clothing Style(I)

Illusory Correlation Effect(ICE) is a cognitive error that arises from overestimating particular stimulus of an individual or a group. This may cause formation of stereotypes of the individual or the group and may also lead to generating various biased judgments. this study investigated the Illusory Correlation Effect of clothing style and considered the effect of Preview information. The results Provided evidence for the existence of an illusory correlation between a wearer and clothing style. Also, an illusory correlation was influenced information of stimuli attributes. This implies subjects perceived stimuli more distinctively when previous information was provided.