기업 브랜드 인지를 위한 아이덴티티 마크 카테고리 분류에 관한 연구 - 미국 Fortune 500 대기업 사례를 중심으로

In our technology and information driven society, a business can be easily accomplished with a small investment because more people have knowledge to utilize the information using the computer. Regardless of the business size, first visual they create to recognize the business is the corporate identity system. But, people, even designers, don`t recognize the identity mark categories and how these can assist effective corporate identity recognition to the business.<BR> In this study, I am trying to demonstrate how different types of identity marks can convey their connotative meaning to the business through analyzing identity marks from America`s Fortune 500 companies. I organized cases in 5 categories according to its visual intention. Also, it is important to acknowledge the intention of a form and color is associated with the psychological impact of form and the social convention. I recognize that the color also has a great influence on the meaning of identity recognition, but this study aims visual form only for detailed research. The purpose of this study will insist businesses to develop strong and meaningful corporate identity mark to have better identity recognition.