From Competitive Advantage to Business Paradigm Fit

This paper attempts to explain the business success/failure through the construct of `business paradigm fit` as the congruence of `business paradigm`, which refers to the relationship between value chain Ⅱ (supply side) as an extension of the Porter’s value chain and customer needs in the target market (demand side) with the experiences of Nucor Revolution and Iridium Fiasco. Business paradigm fit emphasizing the relationship between firm and market implies that the first thing a firm should do is to provide customers with the very products/services they want at the lowest cost in delivered schedule. `Business paradigm fit` can also provoke a thought about philosophical foundation of `positive-sum society to live together` by assuming implicitly ‘co-exist with competitors,’ while ‘competitive advantage’ proclaims the idea of ‘zero-sum society to fight to live’ by expressing explicitly ‘fight-against competitors,’ and also about the emergence of ‘Dynamic Management view` based on holism rather than on reductionism