인터넷 레저스포츠 사이트 이용자의 특성이 서비스 품질 지각에 미치는 영향

The purpose of this study was to present interaction between demographic characters of Internet Leisure Sports Site User and perceived and expected Service Quality. For this study, The subject of this study selected 450 citizens in Seoul and Gyeonggi-Do who used internet leisure sports site with convenience sampling method to completed self-administration questionnaires. 407 questionnaires were used for data analysis after dropping incomplete 43 questionnaires. This study excluded questionaries which had missing value and unfaithful data. Statistical methods used in this study were frequency analysis, independent sample t-test, one-way ANOVA, and chi-square independent test. Based on the above research methods and procedures, this study produced the following results. Firstly, the difference, in use pattern armng different demographic characters was suggested. There were significant differences in using time and purpose of use by a gender. And, there were significant differences in using time, purpose and frequency of use by a income. Secondly, it was to find the relationship in expected service quality by difference demographic groups. It was to exam the difference in the purpose of using internet sports newspaper. There showed significant difference in assurance - gender, reliability -age and tangibles, empathy-income. Lastly, it was to find the relationship in perceived service quality by difference demographic groups. There was a difference<BR>in reliability and empathy with contents by age. There was a difference with reliability and assurance at gender. There was a difference with tangibles and assurance as job and income.