골프연습장 이용자의 서비스 만족이 재구매에 미치는 영향

The purpose of this study was to examine the relationship between demographic characters of golf range user and perceived and expected service quality. For this study, The subject of this study selected 300 citizens in Seoul and Gyeonggi-Do who have used golf range with a convenience sampling method to complete the self-administration questionnaires. 300 questionnaires were used for data analysis after dropping incomplete 50 questionnaires. Statistical methods used in this study were independent sample t-test, one-way ANOVA, and regression analysis. Based on the above research methods and procedures, this study produced the following results. Firstly, it was to find the relationship in expected service quality by difference demographic groups. There were significant differences in personal service factor and facilities factor by a gender. And, there were significant differences in approach easiness by age, monthly income, participation frequency. Also, there were significant differences in facilities factor and personal service factor by school career, monthly income, participation frequency. Secondly, it was to find the relationship in perceived service quality by difference demmographic groups, there were significant differences in approach easiness by age, school career, participation time. Lastly, expected personal service, expected facilities, expected price had significant effects on re-purchasing by using multiple regression analysis. And, perceived personal service, perceived facilities, perceived easiness, and perceived price had significant effects on re-purchasing shown by using multiple regression analysis.