커버이미지 없음
학술저널
The Role of Product and Country Images in Evaluation of Foreign Products
The Role of Product and Country Images in Evaluation of Foreign Products
- 한국무역학회
- Journal of Korea Trade
- Journal of Korea Trade Vol.4 No.1
- 2000.06
- 107 - 122 (16 pages)
This paper examines the relationship between product image and country image in terms of the fit between their functional/symbolic images. A frame-work is suggested which matches product and country images in a 2*2 matrix. The analysis, using the data collected from the student sample, proposes the product-country image framework and its strategic implications.
Abstract<BR>Ⅰ. Introduction<BR>Ⅱ. Categorizing functional and Symbolic Images<BR>Ⅲ. Methodology and Pre-tests<BR>Ⅳ. Jai-Beom KimHypotheses on the Role fo Image Match and Mismatch<BR>Ⅴ. Research Design and Procedure<BR>Ⅵ. Results and Discussion<BR>Ⅶ. Findings and Implications<BR>References<BR>