학술저널
This paper examines the relationship between product image and country image in terms of the fit between their functional/symbolic images. A frame-work is suggested which matches product and country images in a 2*2 matrix. The analysis, using the data collected from the student sample, proposes the product-country image framework and its strategic implications.
Abstract<BR>Ⅰ. Introduction<BR>Ⅱ. Categorizing functional and Symbolic Images<BR>Ⅲ. Methodology and Pre-tests<BR>Ⅳ. Jai-Beom KimHypotheses on the Role fo Image Match and Mismatch<BR>Ⅴ. Research Design and Procedure<BR>Ⅵ. Results and Discussion<BR>Ⅶ. Findings and Implications<BR>References<BR>
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