간편결제 서비스의 지속사용의도에 영향을 미치는 요인에 관한 연구: 플로우, 신뢰 및 혁신저항을 중심으로

A Study on the Factors of Intention of Continued Use of the Convenient Payment Service: The Perspectives of the Flow, the Reliability and the Innovative Resistance

Purpose The purpose of this study is to deduct the motivative factors such as perceived value, trust, innovative resistance and flow from the pervious studies and to examine the effect of the motivative factors in the continued use of convenient payment service. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Value-based Adoption Model and the Innovative Resistance Model with the factors deducted from the Flow Theory. Findings Results showed that perceived value had a significant effect on trust and innovative resistance. Moreover, trust had a significant effect on flow and continued use. Finally, innovative resistance and flow had a significant effect on continued use. However, the research model in this study was derived from a behavioral point of view, therefore, this model needs to combine the various factors of related fields.